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Beranda pemerintahan Kota Probolinggo Berkesan, Sebuah City Branding Kesejahteraan
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Kota Probolinggo Berkesan, Sebuah City Branding Kesejahteraan

Siaran Pers

PORTAL BROMO | PROBOLINGGO – Dinas Kebudayaan Dan Pariwisata (Disbudpar) Kota Probolinggo kerjasama dengan Badan Pembangunan Daerah Penelitian dan Pengembangan (Bappedalitbang) gelar acara peresmian City Branding, yaitu “Impressive Probolinggo City”.

Bertempat di Orin Hall & Resto Jl. Panjaitan, Senin Malam (12/11), acara yang bertajuk sosialisasi City Branding tersebut di hadiri oleh Kepala Disbudpar Tutang Heru Aribowo, Sekretaris Daerah Kota (Sekdakot) Bambang Agus Suwigyo, Kepala OPD, serta beberapa tamu undangan dan Masyarakat.

“Acara ini digelar berdasarkan nota dinas serta anggaran pengembangan pariwisata dalam dan luar negeri, acara saat ini adalah sarana sosialisasi City Branding ‘Impressive Probolinggo City’ atau ‘Probolinggo Berkesan’ kepada beberapa pihak,” papar Tutang

Lebih lanjut dirinya mengungkap bahwa kota Probolinggo sebagai media promosi yang berkesinambungan, “Ini bentuk kerjasama antara Disbudpar dan Bappedalitbang dalam merumuskan dan mengenalkan kota Probolinggo, namun bisa di manfaatkan di berbagai sektor pendukung lainya seperti di event wisata dan budaya,” jelasnya

Dalam kesempatan yang sama Sekdakot Bambang Agus Suwignyo menyampaikan, kita patut bangga kota Probolinggo punya potensi berlipat.

“Sejak tahun 2011 kota Probolinggo menjadi jujukan kapal pesiar wisatawan mancanegara, hal tersebut menandakan kota Probolinggo nyaman untuk di kunjungi, inilah yang menjadikan kota Probolinggo sebagai kota penuh kesan,” ujar Bambang

Berharap dengan adanya City Branding ini, mampu menginspirasi semua pihak dan jadi promosi media yang aktif, “Kita harus mampu satukan persepsi dan langkah, upaya strategis harus dibangun bersama, kedepan kota Probolinggo akan berkembang pesat dalam hal wisata,” tandasnya.(wan)

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